Ageless Ambitions - 2021
This client was a brand-new business owner starting straight out of esthetician school. She was looking to promote her business and allow clients to book via her website.
She really wanted a simple aesthetic with shimmering golds and black and white elements. We collaborated on the logo creation as well as her business cards, pricing list, and website.
Ageless Ambitions is all about corrective skincare and educating the client on the importance of our bodies’ largest organ. So it was important for this brand and site to convey that in a trendy, yet timeless way.
http://www.ageless-ambitions.com
“It’s time to spoil your skin.
At Ageless Ambitions by Amber, I believe that "Healthy Skin is a Mirror of a Healthy Body."
All skin types and conditions have the opportunity for corrective skin treatments.
— Amber Arney
Logo Creation
We began brainstorm how to formulate a logo based on her name. She had already devised the name “Ageless Ambitions” and it just so happened to perfectly coincide with her initials, “AA”.
We ran with that foundation and mocked up many iterations until we decided on the cursive, long-tailed graphic you see here. It was also a nice touch to have the gold ring around the letters that were imperfect and flawed. This allowed room for improvement and symbolized the clients with less than ideal skin she would be mending and caring for.
Mobile First Approach
As with nearly all great design in 2021, designing a site to be functional and gorgeous on a mobile phone is essential. The majority of her clients and target demographic are 20-30 somethings that are constantly on their devices. So keeping a keen focus on how elements rendered and performed on small screens was my main objective.
We set up a full booking feature that would allow her to be notified when clients made an appointment. She offers upwards of 10 types of treatments so making it intuitive and informational for the client was also extremely important.
